Helinsky Zuzana, Harrison Colin T.:
A Shortcut To Marketing Your Library

Chandos Publishing (Oxford) Ltd (United Kingdom), 2008
Paperback, 112 pages
Size: 234x156 mm
ISBN: 9781843344254
ISBN-10: 1843344254

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A Shortcut To Marketing Your Library

Technological changes mean that the role of libraries is not as obvious or assured as in the past. This means that to survive, they must actively market their products and services to their users and to their funding sources. This is a handbook which spells out the critical need for marketing for libraries.

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Zuzana Helinsky
Colin T. Harrison
Library, archive & information management
Library & information sciences
Reference, information and interdisciplinary subjects
Chandos Publishing (Oxford) Ltd

More information from Wikipedia:

Zuzana Helinsky
Colin T. Harrison
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