Upshall Michael:
Content Licensing
Buying And Selling Digital Resources
Woodhead Publishing Ltd (United Kingdom), 2009
Paperback, 200 pages
Size: 234x156 mm
ISBN: 9781843343332
ISBN-10: 1843343339
Content Licensing
A comprehensive guide to providing content for dissemination electronically. It provides a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. It also examines the context in which licensing takes place, looking at licensing from a range of perspectives.
