Rossiter Dr. Nancy:
Marketing A Library
Promoting The Best Deal In Town
Chandos Publishing (Oxford) Ltd (United Kingdom), 2008
Hardback, 240 pages
Size: 234x156 mm
ISBN: 9781843343066
ISBN-10: 1843343061
Dr. Nancy Rossiter
Simmons College, USA
Marketing A Library
Aimed at professionals, practitioners and students of Library and Information Services, this book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. It includes skill-building exercises, as well as case studies for students and practitioners.

