Rossiter Dr. Nancy:
Marketing A Library

Promoting The Best Deal In Town

Chandos Publishing (Oxford) Ltd (United Kingdom), 2008
Hardback, 240 pages
Size: 234x156 mm
ISBN: 9781843343066
ISBN-10: 1843343061

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Dr. Nancy Rossiter

Simmons College, USA

Marketing A Library

Aimed at professionals, practitioners and students of Library and Information Services, this book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. It includes skill-building exercises, as well as case studies for students and practitioners.

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Dr. Nancy Rossiter
Library, archive & information management
Library & information sciences
Reference, information and interdisciplinary subjects
Chandos Publishing (Oxford) Ltd

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Dr. Nancy Rossiter
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