Design And Technology Of Packaging Decoration For The Consumer Market
Editor: Geoff A.Giles
Blackwell Science Ltd (United Kingdom), 2001
Hardback, 306 pages
Size: 234x156 mm
ISBN: 9781841271064
ISBN-10: 1841271063
Geoff A. Giles
Packaging Complexity Reduction Manager, Smithkline Beecham
Design And Technology Of Packaging Decoration For The Consumer Market
The decoration of packaging for the 'fast moving consumer goods' market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. This book discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide.
