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Design And Technology Of Packaging Decoration For The Consumer Market

Editor: Geoff A.Giles

Blackwell Science Ltd (United Kingdom), 2001
Hardback, 306 pages
Size: 234x156 mm
ISBN: 9781841271064
ISBN-10: 1841271063

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Geoff A. Giles

Packaging Complexity Reduction Manager, Smithkline Beecham

Design And Technology Of Packaging Decoration For The Consumer Market

The decoration of packaging for the 'fast moving consumer goods' market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. This book discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide.

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Geoff A. Giles
Printing, packaging & reprographic industry
Media, information & communication industries
Industry & industrial studies
Economics, finance, business and industry
Blackwell Science Ltd

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Geoff A. Giles
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