Trompenaars Fons, Woolliams Peter:
Marketing Across Cultures
John Wiley And Sons Ltd (United Kingdom), 2004
Paperback, 354 pages
Size: 235x167 mm
ISBN: 9781841124711
ISBN-10: 1841124710
List price: £14.99
You save: 25%
Marketing Across Cultures
Explains different markets around the world as well as customer needs in a range of cultural contexts.

