Trompenaars Fons, Woolliams Peter:
Marketing Across Cultures

John Wiley And Sons Ltd (United Kingdom), 2004
Paperback, 354 pages
Size: 235x167 mm
ISBN: 9781841124711
ISBN-10: 1841124710

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Marketing Across Cultures

Explains different markets around the world as well as customer needs in a range of cultural contexts.

Related links:

Fons Trompenaars
Peter Woolliams
Multicultural studies
Ethnic studies
Sociology, social studies
Social sciences
John Wiley And Sons Ltd

More information from Wikipedia:

Fons Trompenaars
Peter Woolliams
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