Jones Tim, Kirby Simon:
Taking Ideas To Market

John Wiley And Sons Ltd (United Kingdom), 2002
Paperback, 118 pages
Size: 177x180 mm
ISBN: 9781841123141
ISBN-10: 1841123145

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Taking Ideas To Market

Covers the key areas of innovation, from generating various concepts and selecting several opportunities to managing a new product launch and ensuring effective delivery. This title contains examples and lessons from some of the world's most successful businesses. It also includes a comprehensive resources guide.

Related links:

Tim Jones
Simon Kirby
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Tim Jones
Simon Kirby
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