Jones Tim, Kirby Simon:
Taking Ideas To Market
John Wiley And Sons Ltd (United Kingdom), 2002
Paperback, 118 pages
Size: 177x180 mm
ISBN: 9781841123141
ISBN-10: 1841123145
List price: £8.99
You save: 30%
Taking Ideas To Market
Covers the key areas of innovation, from generating various concepts and selecting several opportunities to managing a new product launch and ensuring effective delivery. This title contains examples and lessons from some of the world's most successful businesses. It also includes a comprehensive resources guide.

