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Cavusgil Tamer, Knight Gary, Riesenberger John, Yaprak Attila:
Conducting Market Research For International Business

Business Expert Press (United States), 2009
Paperback, 120 pages
ISBN: 9781606490259
ISBN-10: 1606490257

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Conducting Market Research For International Business

Designed to help managers and scholars understand the fundamentals of international market research, this book offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, and maintaining and growing market share.

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Tamer Cavusgil
Gary Knight
John Riesenberger
Attila Yaprak
International business
Business & management
Economics, finance, business and industry
Business Expert Press

More information from Wikipedia:

Tamer Cavusgil
Gary Knight
John Riesenberger
Attila Yaprak
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