Cavusgil Tamer, Knight Gary, Riesenberger John, Yaprak Attila:
Conducting Market Research For International Business
Business Expert Press (United States), 2009
Paperback, 120 pages
ISBN: 9781606490259
ISBN-10: 1606490257
List price: £18.00
You save: 10%
Conducting Market Research For International Business
Designed to help managers and scholars understand the fundamentals of international market research, this book offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, and maintaining and growing market share.
