Cavusgil Tamer, Knight Gary:
Born Global Firms
A New International Enterprise
Business Expert Press (United States), 2009
Paperback, 125 pages
ISBN: 9781606490129
ISBN-10: 1606490125
List price: £18.00
You save: 10%
Born Global Firms
Describes companies that conduct international business at or near the founding of the firm. This book helps managers and scholars understand the born-global phenomenon. It covers born globals, from distinctive features of these companies, to strategies that they use for international success.
