Taylor Vickie:
Complete Guide To Writing Web-Based Advertising Copy To Get The Sale
What You Need To Know Explained Simply
Atlantic Publishing Co (United States), 2008
Paperback, 288 pages
Size: 230x155 mm
ISBN: 9781601382320
ISBN-10: 1601382324
List price: £20.99
You save: 30%
Complete Guide To Writing Web-Based Advertising Copy To Get The Sale
Describes various trends in Web-based advertising. This book teaches you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, and how to outline and achieve your goals.

