Falk John H.:
Identity And The Museum Visitor Experience
Left Coast Press Inc (United States), 2009
Paperback, 224 pages
Size: 229x152 mm
ISBN: 9781598741636
ISBN-10: 1598741632
Identity And The Museum Visitor Experience
Identifies five key types of visitors who attend museums and defines the internal processes that drive them there over and over again. This book shows not only how museums can increase their attendance and revenue, but also their meaningfulness to their constituents.
