Balter Dave:
Grapevine
Why Buzz Was A Fad But Word Of Mouth Is Forever
Portfolio (United States), 2008
Paperback, 224 pages
Size: 214x140 mm
ISBN: 9781591842286
ISBN-10: 159184228X
List price: £8.99
You save: 30%
Grapevine
Why the Buzz was a Fad but Word of Mouth is Forever. Balter harnesses the power of word-of-mouth marketing, showing how it is more believable than paid endorsement.

