Laperriere Jenny, Christiansen Trish:
Merchandising Made Simple

Using Standards And Dynamite Displays To Boost Circulation

Greenwood Press (United States), 2008
Hardback, 110 pages
Size: 233x160 mm
ISBN: 9781591585619
ISBN-10: 1591585619

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Merchandising Made Simple

Helps to learn how to use retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty.

Related links:

Jenny Laperriere
Trish Christiansen
Library, archive & information management
Library & information sciences
Reference, information and interdisciplinary subjects
Greenwood Press

More information from Wikipedia:

Jenny Laperriere
Trish Christiansen
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