Chan Kim W., Mauborgne Renee:
Blue Ocean Strategy
How To Create Uncontested Market Space And Make The Competition Irrelevant
Harvard Business School Publishing (United States), 2005
Hardback, 272 pages
Size: 241x162 mm
ISBN: 9781591396192
ISBN-10: 1591396190
List price: £19.99
You save: 15%
Blue Ocean Strategy
Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.

