Chan Kim W., Mauborgne Renee:
Blue Ocean Strategy

How To Create Uncontested Market Space And Make The Competition Irrelevant

Harvard Business School Publishing (United States), 2005
Hardback, 272 pages
Size: 241x162 mm
ISBN: 9781591396192
ISBN-10: 1591396190

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Blue Ocean Strategy

Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.

Related links:

Kim W. Chan
Renee Mauborgne
Business strategy
Business & management
Economics, finance, business and industry
Harvard Business School Publishing

More information from Wikipedia:

Kim W. Chan
Renee Mauborgne
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