Christensen Clayton M., Anthony Scott D., Roth Erik A.:
Seeing What's Next
Using Theories Of Innovation To Predict Industry Change
Harvard Business School Publishing (United States), 2004
Hardback, 336 pages
Size: 241x165 mm
ISBN: 9781591391852
ISBN-10: 1591391857
List price: £21.99
You save: 15%
Seeing What's Next
When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so.

