Nalebuff Barry J., Ayres Ian:
Why Not?
How To Use Everyday Ingenuity To Solve Problems Big And Small
Harvard Business School Publishing (United States), 2003
Hardback, 304 pages
Size: 241x160 mm
ISBN: 9781591391531
ISBN-10: 1591391539
You save: 20%
Why Not?
Robert F Kennedy challenged us to "dream of things that never were and say, Why not? This book presents a primer for fresh business thinking, and for problem solving with a purpose. It also offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.


