Newlin Kate:
Passion Brands
Why Some Brands Are Just Gotta Have, Drive All Night For And Tell All Your Friends About
Prometheus Books (United States), 2009
Hardback, 255 pages
Size: 230x155 mm
ISBN: 9781591026877
ISBN-10: 1591026873
List price: £20.99
You save: 30%
Passion Brands
What makes some brands stand out from the pack year after year? This work defines the key ingredients that go into passion brands - brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. It identifies the social factors that have made passion brands the driving force in consumer marketing.

