Newlin Kate:
Passion Brands

Why Some Brands Are Just Gotta Have, Drive All Night For And Tell All Your Friends About

Prometheus Books (United States), 2009
Hardback, 255 pages
Size: 230x155 mm
ISBN: 9781591026877
ISBN-10: 1591026873

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Passion Brands

What makes some brands stand out from the pack year after year? This work defines the key ingredients that go into passion brands - brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. It identifies the social factors that have made passion brands the driving force in consumer marketing.

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Kate Newlin
Sales & marketing
Business & management
Economics, finance, business and industry
Prometheus Books

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Kate Newlin
© 2006-2009 Eruditor Ltd and its partners

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