Nye Joseph S.:
Soft Power
The Means To Success In World Politics
The Perseus Books Group (United States), 2005
Paperback, 208 pages
Size: 210x140 mm
ISBN: 9781586483067
ISBN-10: 1586483064
List price: £7.99
You save: 20%
Soft Power
Joseph Nye describes the phrase 'soft power' as one that arises from the attractiveness of a country's culture, political ideals and policies, whereas hard power - the ability to coerce - grows out of it's military or economic might. In this book, Nye emphasizes the importance of husbanding the military power and nurturing soft power.

