Roberts Kevin:
Lovemarks
Powerhouse Books,U.S. (United States), 2007
Hardback, 392 pages
Size: 233x279 mm
ISBN: 9781576873557
ISBN-10: 1576873552
List price: £55.00
You save: 30%
Lovemarks
The Saatchi & Saatchi Designers Edition. The Future Beyond Brands. Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to 'Lovemarks'. Hugely successful in its first edition, this second edition is bigger and better and includes a whole new chapter on the power of the shopper and a CD.

