Roberts Kevin:
Lovemarks

Saatchi & Saatchi Designers Ed

Powerhouse Books,U.S. (United States), 2007
Hardback, 392 pages
Size: 233x279 mm
ISBN: 9781576873557
ISBN-10: 1576873552

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Lovemarks

The Saatchi & Saatchi Designers Edition. The Future Beyond Brands. Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to 'Lovemarks'. Hugely successful in its first edition, this second edition is bigger and better and includes a whole new chapter on the power of the shopper and a CD.

Related links:

Kevin Roberts
Sales & marketing
Business & management
Economics, finance, business and industry
Powerhouse Books,U.S.

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Kevin Roberts
© 2006-2009 Eruditor Ltd and its partners

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