Crossley John C., Jamieson Lynn M., Brayley Russell E.:
Introduction To Commercial Recreation And Tourism
An Entrepreneurial Approach
Sports Publishing Llc (United States), 2005
Paperback, 331 pages
Size: 255x180 mm
ISBN: 9781571675675
ISBN-10: 1571675671
List price: £49.99
You save: 30%
Introduction To Commercial Recreation And Tourism
Provides an understanding of the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. This work covers topics that include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends.
