Vecchio Gene Del:
Creating Ever-Cool

A Marketer's Guide To A Kid's Heart

Pelican Publishing Co (United States), 1997
Hardback, 208 pages
Size: 220x143 mm
ISBN: 9781565542563
ISBN-10: 1565542568

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Creating Ever-Cool

In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms "Ever-Cools". Now, the secret formula for achieving "Ever-Cool" status is available to marketers everywhere. Illus., tables.

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Gene Del Vecchio
Sales & marketing
Business & management
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Pelican Publishing Co

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Gene Del Vecchio
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