Vecchio Gene Del:
Creating Ever-Cool
A Marketer's Guide To A Kid's Heart
Pelican Publishing Co (United States), 1997
Hardback, 208 pages
Size: 220x143 mm
ISBN: 9781565542563
ISBN-10: 1565542568
You save: 30%
Creating Ever-Cool
In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms "Ever-Cools". Now, the secret formula for achieving "Ever-Cool" status is available to marketers everywhere. Illus., tables.


