Blattberg Robert C., Kim Byung-Do, Neslin Scott A.:
Database Marketing

Springer Publishing Co Inc (United States), 2009
Paperback, 896 pages
Size: 235x155 mm
ISBN: 9781441903327
ISBN-10: 1441903321

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Database Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Based on decades of collective research, teaching, and application in the field, this book presents a comprehensive treatment of database marketing, integrating theory and practice.

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Robert C. Blattberg
Byung-Do Kim
Scott A. Neslin
Research & development management
Management of specific areas
Business & management
Economics, finance, business and industry
Springer Publishing Co Inc

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Robert C. Blattberg
Byung-Do Kim
Scott A. Neslin
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