Brandenburger Adam M., Nalebuff Barry J.:
Right Game
Use Game Theory To Shape Strategy
Harvard Business School Publishing (United States), 2009
Paperback, 64 pages
Size: 165x108 mm
ISBN: 9781422138465
ISBN-10: 1422138461
List price: £5.99
You save: 15%
Right Game
Companies can succeed without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. This book shows you how to do this - by what value each player brings to the table, and which rules and tactics players use.
