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Mullins John, Komisar Randy:
Getting To Plan B

Breaking Through To A Better Business Model

Harvard Business School Publishing (United States), 2009
Hardback, 272 pages
Size: 235x156 mm
ISBN: 9781422126691
ISBN-10: 1422126692

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Getting To Plan B

Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business needs to morph and adjust many times before it meets the needs of a viable market. This title guides you through specific steps to effectively reinvent your entrepreneurial business model.

Related links:

John Mullins
Randy Komisar
Business strategy
Business & management
Economics, finance, business and industry
Harvard Business School Publishing

More information from Wikipedia:

John Mullins
Randy Komisar
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