Li Charlene, Bernoff Josh:
Groundswell

Harvard Business School Publishing (United States), 2008
Hardback, 224 pages
Size: 233x165 mm
ISBN: 9781422125007
ISBN-10: 1422125009

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Groundswell

Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.

Related links:

Charlene Li
Josh Bernoff
Business strategy
Business & management
Economics, finance, business and industry
Harvard Business School Publishing

More information from Wikipedia:

Charlene Li
Josh Bernoff
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