Li Charlene, Bernoff Josh:
Groundswell
Harvard Business School Publishing (United States), 2008
Hardback, 224 pages
Size: 233x165 mm
ISBN: 9781422125007
ISBN-10: 1422125009
List price: £16.99
You save: 20%
Groundswell
Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.

