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Verganti Roberto:
Design-Driven Innovation

Changing The Rules Of Competition By Radically Innovating What Things Mean

Harvard Business School Publishing (United States), 2009
Hardback, 288 pages
Size: 243x160 mm
ISBN: 9781422124826
ISBN-10: 1422124827

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Design-Driven Innovation

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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Roberto Verganti
Business strategy
Business & management
Economics, finance, business and industry
Harvard Business School Publishing

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Roberto Verganti
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