Verganti Roberto:
Design-Driven Innovation
Changing The Rules Of Competition By Radically Innovating What Things Mean
Harvard Business School Publishing (United States), 2009
Hardback, 288 pages
Size: 243x160 mm
ISBN: 9781422124826
ISBN-10: 1422124827
List price: £24.99
You save: 15%
Design-Driven Innovation
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
