Quelch John A.:
Greater Good

How Good Marketing Makes For Better Democracy

Harvard Business School Publishing (United States), 2008
Hardback, 352 pages
Size: 236x162 mm
ISBN: 9781422117354
ISBN-10: 1422117359

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Greater Good

Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.

Related links:

John A. Quelch
Sales & marketing
Business & management
Economics, finance, business and industry
Harvard Business School Publishing

More information from Wikipedia:

John A. Quelch
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