Ulrich Dave, Smallwood Norman:
Leadership Brand
Developing Customer-Focused Leaders To Drive Performance And Build Lasting Value
Harvard Business School Publishing (United States), 2007
Hardback, 288 pages
Size: 236x162 mm
ISBN: 9781422110300
ISBN-10: 1422110303
List price: £19.99
You save: 15%
Leadership Brand
Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization.

