Ulrich Dave, Smallwood Norman:
Leadership Brand

Developing Customer-Focused Leaders To Drive Performance And Build Lasting Value

Harvard Business School Publishing (United States), 2007
Hardback, 288 pages
Size: 236x162 mm
ISBN: 9781422110300
ISBN-10: 1422110303

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Leadership Brand

Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization.

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Dave Ulrich
Norman Smallwood
Management decision making
Management & management techniques
Business & management
Economics, finance, business and industry
Harvard Business School Publishing

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Dave Ulrich
Norman Smallwood
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