Andrew James P, Sirkin Harold L:
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Reaping The Rewards Of Innovation
Harvard Business School Publishing (United States), 2006
Hardback, 256 pages
Size: 242x162 mm
ISBN: 9781422103135
ISBN-10: 1422103137
List price: £20.99
You save: 15%
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Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

