Andrew James P, Sirkin Harold L:
Payback

Reaping The Rewards Of Innovation

Harvard Business School Publishing (United States), 2006
Hardback, 256 pages
Size: 242x162 mm
ISBN: 9781422103135
ISBN-10: 1422103137

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Payback

Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

Related links:

James P Andrew
Harold L Sirkin
Budgeting & financial management
Management of specific areas
Business & management
Economics, finance, business and industry
Harvard Business School Publishing

More information from Wikipedia:

James P Andrew
Harold L Sirkin
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