Gannon Martin J., Pillai Rajnandini:
Understanding Global Cultures
Metaphorical Journeys Through 29 Nations, Clusters Of Nations, Continents, And Diversity
Sage Publications Inc (United States), 2009
Paperback, 656 pages
Size: 254x178 mm
ISBN: 9781412957892
ISBN-10: 1412957893
List price: £31.99
You save: 10%
Understanding Global Cultures
Presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, clusters of nations, and continents. This book emphasizes that metaphors are guidelines to help outsiders understand what members of a culture consider important. It includes chapters on American football, Russian ballet, and the Israeli kibbutz.

