Gannon Martin J., Pillai Rajnandini:
Understanding Global Cultures

Metaphorical Journeys Through 29 Nations, Clusters Of Nations, Continents, And Diversity

4 Rev Ed

Sage Publications Inc (United States), 2009
Paperback, 656 pages
Size: 254x178 mm
ISBN: 9781412957892
ISBN-10: 1412957893

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Understanding Global Cultures

Presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, clusters of nations, and continents. This book emphasizes that metaphors are guidelines to help outsiders understand what members of a culture consider important. It includes chapters on American football, Russian ballet, and the Israeli kibbutz.

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Martin J. Gannon
Rajnandini Pillai
Globalization
Interdisciplinary studies
Reference, information and interdisciplinary subjects
Sage Publications Inc

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Martin J. Gannon
Rajnandini Pillai
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