Kotler Philip, Lee Nancy R.:
Social Marketing

Influencing Behaviors For Good

3 Rev Ed

Sage Publications Inc (United States), 2008
Paperback, 456 pages
Size: 232x187 mm
ISBN: 9781412956475
ISBN-10: 1412956471

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Philip Kotler

Northwestern University

Social Marketing

Examining how social marketing can be used as a strategy for changing behaviour, this work highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves.

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Philip Kotler
Nancy R. Lee
Sales & marketing
Business & management
Economics, finance, business and industry
Sage Publications Inc

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Philip Kotler
Nancy R. Lee
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