Kotler Philip, Lee Nancy R.:
Social Marketing
Influencing Behaviors For Good
Sage Publications Inc (United States), 2008
Paperback, 456 pages
Size: 232x187 mm
ISBN: 9781412956475
ISBN-10: 1412956471
List price: £36.99
You save: 5%
Philip Kotler
Northwestern University
Social Marketing
Examining how social marketing can be used as a strategy for changing behaviour, this work highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves.

