Mcquail Denis:
Mcquail's Mass Communication Theory

5 Rev Ed

Sage Publications Ltd (United Kingdom), 2005
Paperback, 624 pages
Size: 232x186 mm
ISBN: 9781412903721
ISBN-10: 1412903726

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Mcquail's Mass Communication Theory

Rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion and merchandising.

Related links:

Denis Mcquail
Media studies
Communication studies
Reference, information and interdisciplinary subjects
Sage Publications Ltd

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Denis Mcquail
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