Mcquail Denis:
Mcquail's Mass Communication Theory
Sage Publications Ltd (United Kingdom), 2005
Paperback, 624 pages
Size: 232x186 mm
ISBN: 9781412903721
ISBN-10: 1412903726
List price: £24.99
You save: 10%
Mcquail's Mass Communication Theory
Rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion and merchandising.

