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Kung Lucy:
Strategic Management In The Media

Theory To Practice

Sage Publications Ltd (United States), 2008
Paperback, 256 pages
Size: 242x170 mm
ISBN: 9781412903134
ISBN-10: 1412903130

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Strategic Management In The Media

Presents an introduction to strategy within a media management context. Divided into two parts, this book provides an introduction to and overview of the media industry from a strategic management perspective. It also analyses many topics central to the media sector, such as technological change, organisational structure, and leadership.

Related links:

Lucy Kung
Media studies
Communication studies
Reference, information and interdisciplinary subjects
Sage Publications Ltd

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Lucy Kung
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