Kung Lucy:
Strategic Management In The Media
Theory To Practice
Sage Publications Ltd (United States), 2008
Paperback, 256 pages
Size: 242x170 mm
ISBN: 9781412903134
ISBN-10: 1412903130
You save: 10%
Strategic Management In The Media
Presents an introduction to strategy within a media management context. Divided into two parts, this book provides an introduction to and overview of the media industry from a strategic management perspective. It also analyses many topics central to the media sector, such as technological change, organisational structure, and leadership.
