Swayne Linda E., Duncan W. Jack, Ginter Peter M.:
Strategic Management of Health Care Organizations
6 Rev Ed
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 880 pagesSize: 251x198 mm
ISBN-13: 9781405179188
ISBN-10: 140517918X
List price: £45.00
You save: 30%
Linda E. Swayne
Linda Swayne (Ph.D., University of North Texas) joined the University of North Carolina-Charlotte faculty in 1981, where she is now chair of the Marketing Department. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations, is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor
W. Jack Duncan
Duncan-University of Alabama, Birmingham
Peter M. Ginter
Linda E. Swayne is Professor and Chair, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte. She was Executive Director of the Carolinas' Task Force on Health Care Policy, 1991-1993.<BR><P> <BR><P>W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management, and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabam
Strategic Management of Health Care Organizations
This streamlined 6th edition of the classic text continues to provide essential coverage of the key areas of strategic planning - the healthcare environment; service area profiles and delivery; and implementation strategies - while offering new material on stakeholder and environment analysis.
