Martin Elizabeth:
Marketing Identities Through Language

English And Global Imagery In French Advertising

Palgrave USA (United States), 2005
Hardback, 260 pages
Size: 216x138 mm
ISBN: 9781403949844
ISBN-10: 1403949840

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Marketing Identities Through Language

Explores the impact of globalization on the language of French advertising. This book shows that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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Elizabeth Martin
Sociolinguistics
Language & linguistics
Language, literature and biography
Palgrave USA

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Elizabeth Martin
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