Martin Elizabeth:
Marketing Identities Through Language
English And Global Imagery In French Advertising
Palgrave USA (United States), 2005
Hardback, 260 pages
Size: 216x138 mm
ISBN: 9781403949844
ISBN-10: 1403949840
List price: £60.00
You save: 5%
Marketing Identities Through Language
Explores the impact of globalization on the language of French advertising. This book shows that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

