Walker J., Clurman Ann, Wood Craig:
Coming To Concurrence

Addressable Attitudes And The New Model For Marketing Productivity

Illustrated Ed

Racom Communications (United States), 2004
Hardback, 288 pages
Size: 230x155 mm
ISBN: 9780970451583
ISBN-10: 097045158X

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Coming To Concurrence

Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. This work outlines a blueprint for success that rests on four corners of Precision, Relevance, Power, and Reciprocity.

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J. Walker
Ann Clurman
Craig Wood
Economics, finance, business and industry
Racom Communications

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J. Walker
Ann Clurman
Craig Wood
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