Walker J., Clurman Ann, Wood Craig:
Coming To Concurrence
Addressable Attitudes And The New Model For Marketing Productivity
Racom Communications (United States), 2004
Hardback, 288 pages
Size: 230x155 mm
ISBN: 9780970451583
ISBN-10: 097045158X
List price: £29.50
You save: 30%
Coming To Concurrence
Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. This work outlines a blueprint for success that rests on four corners of Precision, Relevance, Power, and Reciprocity.

