Jones Andrew:
The Innovation Acid Test
Growth Through Design And Differentiation
Triarchy Press (United Kingdom), 2008
Paperback, 200 pages
Size: 244x170 mm
ISBN: 9780955008153
ISBN-10: 0955008158
List price: £20.00
You save: 20%
The Innovation Acid Test
What links the world's most dynamic, successful companies - the companies that are transforming the way we live our lives? Rootling around in the Googlemould, this title sets out for us the defining practices and procedures of a select few of these companies - Southwest Airlines, Whole Foods, Starbucks, Google, Innocent Drinks, and Shanghai Tang.

