Roddick Anita:
Business As Unusual

My Entrepreneurial Journey - Profits With Principles

New Ed

The Roddick Foundation (United Kingdom), 2005
Paperback, 340 pages
Size: 180x120 mm
ISBN: 9780954395957
ISBN-10: 0954395956

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Business As Unusual

In this fascinating and revealing autobiography Anita Roddick charts the story of herself and her company The Body Shop, through all the highs and lows since 1990. It also examines the parallel growth of vigilante consumerism and predicts how businesses can evolve in this millenium.

Related links:

Anita Roddick
Entrepreneurship
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
The Roddick Foundation

More information from Wikipedia:

Anita Roddick
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