Murphy Kevin B.:
The Franchise Handbook

A Complete Guide To All Aspects Of Buying, Selling Or Investing In A Franchise

Atlantic Publishing Co (United States), 2007
Paperback, 288 pages
Size: 230x155 mm
ISBN: 9780910627542
ISBN-10: 0910627541

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The Franchise Handbook

Acting as a resource for both franchisees and franchisers, this book explains what the franchise system entails and the precise benefits it offers to both parties. It covers advantages and disadvantages, how to develop or purchase a concept, how to choose a business franchise that fits your personal style and financial goals, and more.

Related links:

Kevin B. Murphy
Franchises
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
Atlantic Publishing Co

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Kevin B. Murphy
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