Kaputa Catherine:
The Female Brand
Using The Female Mindset To Succeed In Business
Nicholas Brealey Publishing (United Kingdom), 2009
Hardback, 220 pages
Size: 229x152 mm
ISBN: 9780891062844
ISBN-10: 089106284X
List price: £16.99
You save: 30%
The Female Brand
Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? The author says that to succeed beyond the mid-level in American corporations women must build a successful career identity.

