Kaputa Catherine:
The Female Brand

Using The Female Mindset To Succeed In Business

Nicholas Brealey Publishing (United Kingdom), 2009
Hardback, 220 pages
Size: 229x152 mm
ISBN: 9780891062844
ISBN-10: 089106284X

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The Female Brand

Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? The author says that to succeed beyond the mid-level in American corporations women must build a successful career identity.

Related links:

Catherine Kaputa
Women's studies
Gender studies
Sociology, social studies
Social sciences
Nicholas Brealey Publishing

More information from Wikipedia:

Catherine Kaputa
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