Schultz Don E., Schultz Don :
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them
Joint author: William A.Robinson
Mcgraw-Hill , 1998
Quality paperback, 240 pages
Size: 235x186 mm
ISBN: 9780844233550
ISBN-10: 0844233552
Don E. Schultz
Don E. Schultz Is Professor Emeritus Of Integrated Marketingdon E. Schultz Is Professor Emeritus Of Integrated Marketing Communications At The Medill School Of Journalism, Northwes Communications At The Medill School Of Journalism, Northwestern University, Visiting Professor, Cranfield School Of Mantern University, Visiting Professor, Cranfield School Of Management, Bedfordshire, Uk, Adjunct Professor As Queensland Uagement, Bedfordshire, Uk, Adjunct Professor As Queensland University Of Technology, Brisbane, Australia, And President Niversity Of Technology, Brisbane, Australia, And President
Schultz Don
Don E. Schultz Is Professor Of Advertising And Integrated Marketing Communications At The Medill School Of Journalism, Northwestern University, Where He And His Associates Have Pioneered The Country's First Graduate Program In Integrated Marketing Communications. He Is Also President Of His Own Marketing Communications And Management Firm, Agora, Inc., Evanston, Illinois. <P>Before Joining Northwestern In 1977, Schultz Was Senior Vice President Of Tracy Locke Advertising And Public Relations In Dallas. He Has Consulted, Lectured And Held Seminars On Marketing, Marketing Communications, Adverti
William A. Robinson
Petrison Is A Marketing Consultant And Adjunct Professor At Northwestern University, Where She Teaches Advertising And Database Marketing.
