Lapsley James T., Moulton Kirby:
Successful Wine Marketing
Aspen Publishers Inc.,U.S. (United States), 2001
Hardback, 326 pages
Size: 234x156 mm
ISBN: 9780834219625
ISBN-10: 083421962X
List price: £69.00
You save: 10%
Successful Wine Marketing
Explains the principles, logistics, and strategies of wine marketing and sales. From the basics of understanding the wine consumer, and the marketplace; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, this work gives information on both wine and business.

