Lapsley James T., Moulton Kirby:
Successful Wine Marketing

Aspen Publishers Inc.,U.S. (United States), 2001
Hardback, 326 pages
Size: 234x156 mm
ISBN: 9780834219625
ISBN-10: 083421962X

Our price: £62.10
List price: £69.00
You save: 10%

Usually ships within 2 weeks.

Will be shipped from: United Kingdom
 Add to Shopping Basket 

Successful Wine Marketing

Explains the principles, logistics, and strategies of wine marketing and sales. From the basics of understanding the wine consumer, and the marketplace; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, this work gives information on both wine and business.

Related links:

James T. Lapsley
Kirby Moulton
Food & beverage technology
Industrial chemistry
Industrial chemistry & manufacturing technologies
Technology, engineering, agriculture, veterinary science
Aspen Publishers Inc.,U.S.

More information from Wikipedia:

James T. Lapsley
Kirby Moulton
© 2006-2008 Eruditor Ltd and its partners

Search

Advanced Search

Browse

Authors’ Name Index

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z