Gillham Bill:
Observation Techniques

Structured And Unstructured Approaches

Continuum International Publishing Group Ltd. (United Kingdom), 2008
Paperback, 112 pages
Size: 216x138 mm
ISBN: 9780826496294
ISBN-10: 0826496296

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Observation Techniques

Observation is the most direct and valid method of research because the resulting data is derived from what people actually do rather than what they say they do. This guide covers: understanding the value of observation; setting up the observation; and developing structured or unstructured techniques.

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Bill Gillham
Research methods: general
Communication studies
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Bill Gillham
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