Lee Shayne, Sinitiere Phillip Luke:
Holy Mavericks
Evangelical Innovators And The Spiritual Marketplace
New York University Press (United States), 2009
Hardback, 208 pages
Size: 229x155 mm
ISBN: 9780814752340
ISBN-10: 0814752349
List price: £51.00
You save: 10%
Holy Mavericks
Offers an overview of contemporary evangelicalism while emphasizing the importance of 'supply-side thinking' in understanding shifts in American religion. This title reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity.

