Lee Shayne, Sinitiere Phillip Luke:
Holy Mavericks

Evangelical Innovators And The Spiritual Marketplace

New York University Press (United States), 2009
Hardback, 208 pages
Size: 229x155 mm
ISBN: 9780814752340
ISBN-10: 0814752349

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Holy Mavericks

Offers an overview of contemporary evangelicalism while emphasizing the importance of 'supply-side thinking' in understanding shifts in American religion. This title reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity.

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Shayne Lee
Phillip Luke Sinitiere
Other Protestant & Nonconformist Churches
Protestantism & Protestant Churches
Christianity
Religion & beliefs
Humanities
New York University Press

More information from Wikipedia:

Shayne Lee
Phillip Luke Sinitiere
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