Suttle Marilyn, Vest Lori Jo:
Who's Your Gladys?
How To Turn Even The Most Difficult Customer Into Your Biggest Fan
Amacom (United States), 2009
Hardback, 240 pages
Size: 236x160 mm
ISBN: 9780814414392
ISBN-10: 0814414397
List price: £16.99
You save: 15%
Who's Your Gladys?
Every customer oriented business has its own Gladys; someone who demands more than most companies are willing to give, one who pushes front line service representatives' buttons, one who requires a higher degree of skill to manage. This book reveals how companies from a variety of industries avoid creating difficult customers in the first place.
