Cusick William J:
All Customers Are Irrational

Understanding What They Think, What They Feel, And What Keeps Them Coming Back

Amacom (United States), 2009
Hardback, 240 pages
Size: 238x160 mm
ISBN: 9780814414217
ISBN-10: 0814414214

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All Customers Are Irrational

As many businesses are discovering, what customers want doesn't always seem make sense. This book shows why businesses need to adopt a nontraditional approach to attract and retain customers, and proposes how they can alter their strategies on everything from customer research, product design and website development.

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William J Cusick
Sales & marketing
Business & management
Economics, finance, business and industry
Amacom

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William J Cusick
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