Cusick William J:
All Customers Are Irrational
Understanding What They Think, What They Feel, And What Keeps Them Coming Back
Amacom (United States), 2009
Hardback, 240 pages
Size: 238x160 mm
ISBN: 9780814414217
ISBN-10: 0814414214
List price: £15.99
You save: 15%
All Customers Are Irrational
As many businesses are discovering, what customers want doesn't always seem make sense. This book shows why businesses need to adopt a nontraditional approach to attract and retain customers, and proposes how they can alter their strategies on everything from customer research, product design and website development.

