Simmons Annette:
Whoever Tells The Best Story Wins
How To Find, Develop, And Deliver Stories To Communicate With Power And Impact
Amacom (United States), 2007
Hardback, 226 pages
Size: 237x160 mm
ISBN: 9780814409145
ISBN-10: 0814409148
List price: £15.99
You save: 15%
Whoever Tells The Best Story Wins
Story telling is a powerful communications tool that is becoming recognized in the business community. This book teaches readers how to tell six kinds of stories. It explains how to shift from normal "business thinking" to story thinking. It also outlines five practical principles that maximize story as a tool to understand as well as persuade.

