Simmons Annette:
Whoever Tells The Best Story Wins

How To Find, Develop, And Deliver Stories To Communicate With Power And Impact

Amacom (United States), 2007
Hardback, 226 pages
Size: 237x160 mm
ISBN: 9780814409145
ISBN-10: 0814409148

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Whoever Tells The Best Story Wins

Story telling is a powerful communications tool that is becoming recognized in the business community. This book teaches readers how to tell six kinds of stories. It explains how to shift from normal "business thinking" to story thinking. It also outlines five practical principles that maximize story as a tool to understand as well as persuade.

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Annette Simmons
Business communication & presentation
Business & management
Economics, finance, business and industry
Amacom

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Annette Simmons
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