Hayes Richard, Grossman Daniel:
A Scientist's Guide To Talking With The Media
Practical Advice From The Union Of Concerned Scientists
Rutgers University Press (United States), 2006
Paperback, 192 pages
Size: 229x152 mm
ISBN: 9780813538587
ISBN-10: 0813538580
A Scientist's Guide To Talking With The Media
Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.

