Marich Robert:
Marketing To Moviegoers
A Handbook Of Strategies And Tactics
Southern Illinois University Press (United States), 2009
Paperback, 352 pages
Size: 229x152 mm
ISBN: 9780809328840
ISBN-10: 0809328844
Marketing To Moviegoers
Takes readers through the components of film marketing. From creative strategy, market research, and advertising to publicity, product placement, and distribution to theaters, it covers various things film professionals need to know to mount a successful marketing campaign.

