Alozie Emmanuel C.:
Marketing In Developing Countries
Taylor & Francis Inc (United States), 2008
Hardback, 144 pages
Size: 231x155 mm
ISBN: 9780789001412
ISBN-10: 0789001411
List price: £65.00
You save: 10%
Marketing In Developing Countries
Exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace.

