Alozie Emmanuel C.:
Marketing In Developing Countries

Taylor & Francis Inc (United States), 2008
Hardback, 144 pages
Size: 231x155 mm
ISBN: 9780789001412
ISBN-10: 0789001411

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Marketing In Developing Countries

Exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace.

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Emmanuel C. Alozie
Advertising industry
Media, information & communication industries
Industry & industrial studies
Economics, finance, business and industry
Taylor & Francis Inc

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Emmanuel C. Alozie
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