Warwick Mal:
How To Write Successful Fundraising Letters
John Wiley And Sons Ltd (United States), 2008
Mixed media product, 336 pages
Size: 280x217 mm
ISBN: 9780787999087
ISBN-10: 0787999083
List price: £18.99
You save: 35%
How To Write Successful Fundraising Letters
Shows you the tools for making your direct marketing program a success. The author gives you advice about the most effective direct mail strategies and specific guidance. He teaches his step-by-step model through all the critical stages - from laying the groundwork for a prosperous campaign through the importance of thanking donors.

